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Is Your Online Shopping App Invading Your Privacy?

July 25, 2023 by Nathan Parks

Online shopping has become a common activity for many people. It’s convenient, easy, and allows us to buy items from the comfort of our homes. But with the rise of online shopping, there are concerns about privacy and security.

Not all shopping apps are created equally. Often people get excited and install an app without checking privacy practices. Apps can collect more data from your smartphone than you realize. Whether you use your phone for personal use, business use, or both, your data can be at risk. So can your privacy.

Shady Data Collection Practices from Popular Shopping App SHEIN

Recently, security experts found a popular shopping app spying on users’ copy-and-paste activity. This app was tracking users’ keystrokes, screenshots, and even their GPS location. This raises the question: Is your online shopping app invading your privacy?

SHEIN is the app in question, and it’s a popular shopping app with millions of users. According to reports, researchers found the app collecting data from users’ clipboards. This included any text that users copied and pasted. This means that if the user copied and pasted sensitive information, the app would have access to it. Including things like passwords or credit card numbers.

Not only that but the app was also found to be tracking users’ GPS location. SHEIN was also collecting data from device sensors, including the accelerometer and gyroscope. This means that the app was able to track users’ movements. As well as collecting information about how they were using their device.

The app’s developers claimed that the data collection was for “optimizing user experience.” A very vague explanation that’s used by other app developers as well. The developers stated that the collected data was only used for internal purposes. But this explanation wasn’t enough to please privacy experts. Those experts raised concerns about the app’s data collection practices.

Temu Data Collection Practices Questioned

This isn’t the first time people caught an app grabbing data without users’ knowledge. Many popular apps collect data from their users, often for targeted advertising purposes.

The popularity of the shopping app Temu has been exploding recently. Since the app appeared in a Superbowl Ad in 2023, people have been flocking to it.

But Temu is another shopping app with questionable data collection practices. Some of the data that Temu collects includes:

  • Your name, address, phone number
  • Details you enter, like birthday, photo, and social profiles
  • Your phone’s operating system and version
  • Your IPS address and GPS location (if enabled)
  • Your browsing data

So, what can you do to protect your privacy when using online shopping apps? Read on for a few tips.

Tips to Protect Your Privacy When Using Shopping Apps

Know What You’re Getting Into (Read the Privacy Policy)

Yes, it’s hard to stop and read a long privacy policy when you just want to use an app. But, if you don’t, you could end up sharing a lot more than you realize.

Before downloading an app, make sure to read its privacy policy. This will give you an idea of what data the app takes and how it’s used. You can try searching keywords like “collect” and “your data” to save time. This can help you jump to data collection details.

If you do this before you download, you may change your mind. After learning how much data the app collects from you, you may decide it just isn’t worth it.

Turn Off Sharing Features

Turn off any data-sharing features you don’t need in your phone’s settings. Such as location services. Most smartphones allow you to choose which apps you want to use it with.

Explore both your phone settings and the app’s settings to restrict data sharing as much as possible.

Remove Apps You Don’t Use

If you’re not using the app regularly, remove it from your phone. Having unused apps on your phone is a big risk. Even if they’re not actively in use, those apps can still collect data. For example, browsing activity or your activity in other mobile apps.

Research Apps Before You Download

It’s easy to get caught up in a fad. You hear your friend talk about an app, and you want to check it out. But it pays to research before you download. Look up the app and check security and data collection keywords. Inform yourself first before downloading an app that might be compromising your device data and activity.

Shop on a Website Instead

You can limit the dangerous data collection of shopping apps by using a website instead. Most legitimate companies have an official website. One where you can buy the same things as you can buy using the app.

Improve Your Mobile Device Security

Mobile devices are regularly used more than computers. But they often lack the same type of security. Give us a call today to schedule a chat about protecting your mobile device data.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

How to Use Threat Modeling to Reduce Your Cybersecurity Risk

July 20, 2023 by Nathan Parks

As cyber threats continue to increase, businesses must take proactive steps. They need to protect their sensitive data and assets from cybercriminals. Threats to data security are persistent and they come from many different places.

Today’s offices are digitally sophisticated. Just about every activity relies on some type of technology and data sharing. Hackers can breach these systems from several entry points. This includes computers, smartphones, cloud applications, and network infrastructure.

It’s estimated that cybercriminals can penetrate 93% of company networks.

One approach that can help organizations fight these intrusions is threat modeling. Threat modeling is a process used in cybersecurity. It involves identifying potential threats and vulnerabilities to an organization’s assets and systems.

Threat modeling helps businesses prioritize their risk management and mitigation strategies. The goal is to mitigate the risk of falling victim to a costly cyber incident.

Here are the steps businesses can follow to conduct a threat model.

Identify Assets That Need Protection

The first step is to identify assets that are most critical to the business. This includes sensitive data, intellectual property, or financial information. What is it that cybercriminals will be going after?

Don’t forget to include phishing-related assets. Such as company email accounts. Business email compromise is a fast-growing attack. It capitalizes on breached company email logins.

Identify Potential Threats

The next step is to identify potential threats to these assets. Some common threats could be cyber-attacks such as phishing. Others would be ransomware, malware, or social engineering.

Another category of threats could be physical breaches or insider threats. This is where employees or vendors have access to sensitive information.

Remember, threats aren’t always malicious. Human error causes approximately 88% of data breaches. So, ensure you’re aware of mistake-related threats, such as:

  • The use of weak passwords
  • Unclear cloud use policies
  • Lack of employee training
  • Poor or non-existent BYOD policies

Assess Likelihood and Impact

Once you’ve identified potential threats, take the next step. This is to assess the likelihood and impact of these threats. Businesses must understand how likely each threat is to occur. As well as the potential impact on their operations, reputation, and financial stability. This will help rank the risk management and mitigation strategies.

Base the threat likelihood on current cybersecurity statistics. As well as a thorough vulnerability assessment. It’s best this assessment is by a trusted 3rd party IT service provider. If you’re doing your assessment with only internal input, you’re bound to miss something.

Prioritize Risk Management Strategies

Prioritize risk management strategies next. Base this on the likelihood and impact of each potential threat. Most businesses can’t tackle everything at once due to time and cost constraints. So, it’s important to rank solutions based on the biggest impact on cybersecurity.

Some common strategies to consider include implementing:

  • Access controls
  • Firewalls
  • Intrusion detection systems
  • Employee training and awareness programs
  • Endpoint device management

Businesses must also determine which strategies are most cost-effective. They should also align with their business goals.

Continuously Review and Update the Model

Threat modeling is not a one-time process. Cyber threats are constantly evolving. Businesses must continuously review and update their threat models. This will help ensure that their security measures are effective. As well as aligned with their business objectives.

Benefits of Threat Modeling for Businesses

Threat modeling is an essential process for businesses to reduce their cybersecurity risk. Identifying potential threats and vulnerabilities to their assets and systems is important. It helps them rank risk management strategies. As well as reduce the likelihood and impact of cyber incidents.

Here are just a few of the benefits of adding threat modeling to a cybersecurity strategy.

Improved Understanding of Threats and Vulnerabilities

Threat modeling can help businesses gain a better understanding of specific threats. It also uncovers vulnerabilities that could impact their assets. It identifies gaps in their security measures and helps uncover risk management strategies.

Ongoing threat modeling can also help companies stay out in front of new threats. Artificial intelligence is birthing new types of cyber threats every day. Companies that are complacent can fall victim to new attacks.

Cost-effective Risk Management

Addressing risk management based on the likelihood and impact of threats reduces costs. It can optimize company security investments. This will help ensure that businesses divide resources effectively and efficiently.

Business Alignment

Threat modeling can help ensure that security measures align with the business objectives. This can reduce the potential impact of security measures on business operations. It also helps coordinate security, goals, and operations.

Reduced Risk of Cyber Incidents

By implementing targeted risk management strategies, businesses can reduce risk. This includes the likelihood and impact of cybersecurity incidents. This will help to protect their assets. It also reduces the negative consequences of a security breach.

Get Started with Comprehensive Threat Identification

Wondering how to get started with a threat assessment? Our experts can help you put in place a comprehensive threat modeling program. Give us a call today to schedule a discussion.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

Business Email Compromise Jumped 81% Last Year! Learn How to Fight It

July 15, 2023 by Nathan Parks

In recent years, electronic mail (email for short) has become an essential part of our daily lives. Many people use it for various purposes, including business transactions. With the increasing dependence on digital technology, cybercrime has grown. A significant cyber threat facing businesses today is Business Email Compromise (BEC).

Why is it important to pay particular attention to BEC attacks? Because they’ve been on the rise. BEC attacks jumped 81% in 2022, and as many as 98% of employees fail to report the threat.

What is Business Email Compromise (BEC)?

Business Email Compromise (BEC) is a type of scam in which criminals use email fraud to target victims. These victims include both businesses and individuals. They especially target those who perform wire transfer payments.

The scammer pretends to be a high-level executive or business partner. Scammers send emails to employees, customers, or vendors. These emails request them to make payments or transfer funds in some form.

According to the FBI, BEC scams cost businesses around $1.8 billion in 2020. That figure increased to $2.4 billion in 2021. These scams can cause severe financial damage to businesses and individuals. They can also harm their reputations.

How Does BEC Work?

BEC attacks are usually well-crafted and sophisticated, making it difficult to identify them. The attacker first researches the target organization and its employees. They gain knowledge about the company’s operations, suppliers, customers, and business partners.

Much of this information is freely available online. Scammers can find it on sites like LinkedIn, Facebook, and organizations’ websites. Once the attacker has enough information, they can craft a convincing email. It’s designed to appear to come from a high-level executive or a business partner.

The email will request the recipient to make a payment or transfer funds. It usually emphasizes the request being for an urgent and confidential matter. For example, a new business opportunity, a vendor payment, or a foreign tax payment.

The email will often contain a sense of urgency, compelling the recipient to act quickly. The attacker may also use social engineering tactics. Such as posing as a trusted contact or creating a fake website that mimics the company’s site. These tactics make the email seem more legitimate.

If the recipient falls for the scam and makes the payment, the attacker will make off with the funds. In their wake, they leave the victim with financial losses.

How to Fight Business Email Compromise

BEC scams can be challenging to prevent. But there are measures businesses and individuals can take to cut the risk of falling victim to them.

Educate Employees

Organizations should educate their employees about the risks of BEC. This includes providing training on how to identify and avoid these scams. Employees should be aware of the tactics used by scammers. For example, urgent requests, social engineering, and fake websites.

Training should also include email account security, including:

  • Checking their sent folder regularly for any strange messages
  • Using a strong email password with at least 12 characters
  • Changing their email password regularly
  • Storing their email password in a secure manner
  • Notifying an IT contact if they suspect a phishing email

Enable Email Authentication

Organizations should implement email authentication protocols.

This includes:

  • Domain-based Message Authentication, Reporting, and Conformance (DMARC)
  • Sender Policy Framework (SPF)
  • DomainKeys Identified Mail (DKIM)

These protocols help verify the authenticity of the sender’s email address. They also reduce the risk of email spoofing. Another benefit is to keep your emails from ending up in junk mail folders.

Deploy a Payment Verification Processes

Organizations should deploy payment verification processes, such as two-factor authentication. Another protocol is confirmation from multiple parties. This ensures that all wire transfer requests are legitimate. It’s always better to have more than one person verify a financial payment request.

Check Financial Transactions

Organizations should check all financial transactions. Look for irregularities, such as unexpected wire transfers or changes in payment instructions.

If you don’t perform these according to a schedule, it is easy for them to get forgotten. Set up a calendar item for the review of financial transactions. Use a schedule that makes sense for your business and transaction volume.

Establish a Response Plan

Organizations should establish a response plan for BEC incidents. This includes procedures for reporting the incident. As well as freezing the transfer and notifying law enforcement.

Use Anti-phishing Software

Businesses and individuals can use anti-phishing software to detect and block fraudulent emails. As AI and machine learning gain widespread use, these tools become more effective.

The use of AI in phishing technology continues to increase. Businesses must be vigilant and take steps to protect themselves.

Need Help with Email Security Solutions?

It only takes a moment for money to leave your account and be unrecoverable. Don’t leave your business emails unprotected. Give us a call today to discuss our email security solutions.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

10 Tips to Help Small Businesses Get Ready for the Unexpected

July 10, 2023 by Nathan Parks

What would you do if your business suffered a ransomware attack tomorrow? Do you have a contingency plan in case of a tornado, hurricane, or earthquake? The unexpected can happen anytime, and small businesses can get hit particularly hard.

Small businesses are the backbone of many economies. They are critical for job creation, innovation, and community development. But running a small business comes with significant risks. This includes financial uncertainty, market volatility, and natural disasters.

60% of small businesses fail within 6 months of falling victim to a cyber-attack.

Thus, small business owners must prepare for the unexpected. This is to ensure their longevity and success. In this article, we will discuss some tips to help small businesses get ready for anything.

Tip 1: Create a Contingency Plan

One of the most critical steps in preparing for the unexpected is to create a contingency plan. A contingency plan is a set of procedures that help a business respond to unforeseen events. Such as natural disasters, supply chain disruptions, or unexpected financial setbacks.

The plan should outline the steps the business will take in the event of an emergency. Including who will be responsible for what tasks. As well as how to communicate with employees, customers, and suppliers.

Tip 2: Maintain Adequate Insurance Coverage

Small businesses should always maintain adequate insurance coverage. This protects them from unexpected events. Insurance policies should include things like:

  • Liability coverage
  • Property damage coverage
  • Business interruption coverage
  • Data breach costs

Business interruption coverage is particularly important. It can help cover lost income and expenses during a disruption. Such as a natural disaster or supply chain disruption.

One of the newer types of policies is cybersecurity liability insurance. In today’s threat landscape, it has become an important consideration. Cybersecurity insurance covers things like costs to remediate a breach and legal expenses.

Tip 3: Diversify Your Revenue Streams

Small businesses that rely on a single product or service are at greater risk. Unexpected events can cause them significant harm. Something like a raw material shortage could cripple an organization without alternatives.

Diversifying your revenue streams can help reduce this risk. It ensures that your business has several sources of income. For example, a restaurant can offer catering services. A clothing store can sell merchandise online as well as its physical location.

Tip 4: Build Strong Relationships with Suppliers

Small businesses should build strong relationships with their suppliers. This ensures that they have a reliable supply chain. This is particularly important for businesses relying on one supplier for their products.

In the event of a disruption, having strong relationships matters. It mitigates the risk of a supplier bankruptcy or supply chain issue. Having supplier options can help reduce the impact on your business.

Tip 5: Keep Cash Reserves

Small businesses should keep cash reserves to help them weather unexpected events. Cash reserves can help cover unexpected expenses. Such as repairs, legal fees, or loss of income. As a general rule of thumb, businesses should keep at least six months’ worth of expenses in cash reserves.

Tip 6: Build Strong Outsourcing Relationships

If business owners try to do everything in house, they’re at higher risk. For example, if a key IT team member quits. In this case, the company could face major security issues.

Build strong outsourcing relationships with an IT provider and other critical support services. If something happens to a company’s staff or systems, they have a safety net.

Tip 7: Check Your Financials Regularly

Small business owners should check their finances regularly. This is to ensure that they are on track to meet their goals and to identify any potential issues early on.

This includes:

  • Tracking income and expenses
  • Creating and reviewing financial statements
  • Regularly meeting with a financial advisor

Tip 8: Invest in Technology

Investing in technology can help small businesses prepare for unexpected events. For example, cloud-based software can help businesses store their data off-site. This ensures that it is safe in the event of a natural disaster or cyber-attack. Technology can also help businesses automate processes. Automation reduces the risk of errors and improves efficiency.

Tip 9: Train Employees for Emergencies

Small businesses should train their employees for emergencies. This helps ensure that everyone knows what to do in the event of an unexpected event.

This includes training for natural disasters, cyber-attacks, and other emergencies. Businesses should also have a plan for communicating with employees during an emergency. As well as ensure that everyone has access to the plan.

Tip 10: Stay Up to Date on Regulatory Requirements

Small businesses should stay up to date on regulatory requirements. This helps ensure that they are compliant with all laws and regulations. This includes tax laws, labor laws, and industry-specific regulations. Non-compliance can result in fines, legal fees, and damage to your business’s reputation.

In conclusion, small businesses face many risks. But by following these tips, they can prepare themselves for the unexpected.

Improve Business Continuity & Disaster Preparedness

Get started on a path to resilience and protect your business interests. We can help you prepare for the unexpected. Give us a call today to schedule a chat.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Business Continuity

What Is Push-Bombing & How Can You Prevent It?

June 30, 2023 by Nathan Parks

Cloud account takeover has become a major problem for organizations. Think about how much work your company does that requires a username and password. Employees end up having to log into many different systems or cloud apps.

Hackers use various methods to get those login credentials. The goal is to gain access to business data as a user. As well as launch sophisticated attacks, and send insider phishing emails.

How bad has the problem of account breaches become? Between 2019 and 2021, account takeover (ATO) rose by 307%.

Doesn’t Multi-Factor Authentication Stop Credential Breaches?

Many organizations and individuals use multi-factor authentication (MFA). It’s a way to stop attackers that have gained access to their usernames and passwords. MFA is very effective at protecting cloud accounts and has been for many years.

But it’s that effectiveness that has spurred workarounds by hackers. One of these nefarious ways to get around MFA is push-bombing.

How Does Push-Bombing Work?

When a user enables MFA on an account, they typically receive a code or authorization prompt of some type. The user enters their login credentials. Then the system sends an authorization request to the user to complete their login.

The MFA code or approval request will usually come through some type of “push” message. Users can receive it in a few ways:

  • SMS/text
  • A device popup
  • An app notification

Receiving that notification is a normal part of the multi-factor authentication login. It’s something the user would be familiar with.

With push-bombing, hackers start with the user’s credentials. They may get them through phishing or from a large data breach password dump.

They take advantage of that push notification process. Hackers attempt to log in many times. This sends the legitimate user several push notifications, one after the other.

Many people question the receipt of an unexpected code that they didn’t request. But when someone is bombarded with these, it can be easy to mistakenly click to approve access.

Push-bombing is a form of social engineering attack designed to:

  • Confuse the user
  • Wear the user down
  • Trick the user into approving the MFA request to give the hacker access

Ways to Combat Push-Bombing at Your Organization

Educate Employees

Knowledge is power. When a user experiences a push-bombing attack it can be disruptive and confusing. If employees have education beforehand, they’ll be better prepared to defend themselves.

Let employees know what push-bombing is and how it works. Provide them with training on what to do if they receive MFA notifications they didn’t request.

You should also give your staff a way to report these attacks. This enables your IT security team to alert other users. They can then also take steps to secure everyone’s login credentials.

Reduce Business App “Sprawl”

On average, employees use 36 different cloud-based services per day. That’s a lot of logins to keep up with. The more logins someone has to use, the greater the risk of a stolen password.

Take a look at how many applications your company uses. Look for ways to reduce app “sprawl” by consolidating. Platforms like Microsoft 365 and Google Workspace offer many tools behind one login. Streamlining your cloud environment improves security and productivity.

Adopt Phishing-Resistant MFA Solutions

You can thwart push-bombing attacks altogether by moving to a different form of MFA. Phishing-resistant MFA uses a device passkey or physical security key for authentication.

There is no push notification to approve with this type of authentication. This solution is more complex to set up, but it’s also more secure than text or app-based MFA.

Enforce Strong Password Policies

For hackers to send several push-notifications, they need to have the user’s login. Enforcing strong password policies reduces the chance that a password will get breached.

Standard practices for strong password policies include:

  • Using at least one upper and one lower-case letter
  • Using a combination of letters, numbers, and symbols
  • Not using personal information to create a password
  • Storing passwords securely
  • Not reusing passwords across several accounts

Put in Place an Advanced Identity Management Solution

Advanced identity management solutions can also help you prevent push-bombing attacks. They will typically combine all logins through a single sign-on solution. Users, then have just one login and MFA prompt to manage, rather than several.

Additionally, businesses can use identity management solutions to install contextual login policies. These enable a higher level of security by adding access enforcement flexibility. The system could automatically block login attempts outside a desired geographic area. It could also block logins during certain times or when other contextual factors aren’t met.

Do You Need Help Improving Your Identity & Access Security?

Multi-factor authentication alone isn’t enough. Companies need several layers of protection to reduce their risk of a cloud breach.

Are you looking for some help to reinforce your access security? Give us a call today to schedule a chat.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

Is It Time to Ditch the Passwords for More Secure Passkeys?

June 25, 2023 by Nathan Parks

Passwords are the most used method of authentication, but they are also one of the weakest. Passwords are often easy to guess or steal. Also, many people use the same password across several accounts. This makes them vulnerable to cyber-attacks.

The sheer volume of passwords that people need to remember is large. This leads to habits that make it easier for criminals to breach passwords. Such as creating weak passwords and storing passwords in a non-secure way.

61% of all data breaches involve stolen or hacked login credentials.

In recent years a better solution has emerged – passkeys. Passkeys are more secure than passwords. They also provide a more convenient way of logging into your accounts.

What is Passkey Authentication?

Passkeys work by generating a unique code for each login attempt. This code is then validated by the server. This code is created using a combination of information about the user and the device they are using to log in.

You can think of passkeys as a digital credential. A passkey allows someone to authenticate in a web service or a cloud-based account. There is no need to enter a username and password.

This authentication technology leverages Web Authentication (WebAuthn). This is a core component of FIDO2, an authentication protocol. Instead of using a unique password, it uses public-key cryptography for user verification.

The user’s device stores the authentication key. This can be a computer, mobile device, or security key device. It is then used by sites that have passkeys enabled to log the user in.

Advantages of Using Passkeys Instead of Passwords

More Secure

One advantage of passkeys is that they are more secure than passwords. Passkeys are more difficult to hack. This is true especially if the key generates from a combination of biometric and device data.

Biometric data can include things like facial recognition or fingerprint scans. Device information can include things like the device’s MAC address or location. This makes it much harder for hackers to gain access to your accounts.

More Convenient

Another advantage of passkeys over passwords is that they are more convenient. With password authentication, users often must remember many complex passwords. This can be difficult and time-consuming.

Forgetting passwords is common and doing a reset can slow an employee down. Each time a person has to reset their password, it takes an average of three minutes and 46 seconds.

Passkeys erase this problem by providing a single code. You can use that same code across all your accounts. This makes it much easier to log in to your accounts. It also reduces the likelihood of forgetting or misplacing your password.

Phishing-Resistant

Credential phishing scams are prevalent. Scammers send emails that tell a user something is wrong with their account. They click on a link that takes them to a disguised login page created to steal their username and password.

When a user is authenticating with a passkey instead, this won’t work on them. Even if a hacker had a user’s password, it wouldn’t matter. They would need the device passkey authentication to breach the account.

Are There Any Disadvantages to Using Passkeys?

Passkeys are definitely looking like the future of authentication technology. But there are some issues that you may run into when adopting them right now.

Passkeys Aren’t Yet Widely Adopted

One of the main disadvantages is that passkeys are not yet widely adopted. Many websites and cloud services still rely on passwords. They don’t have passkey capability yet.

This means that users may have to continue using passwords for some accounts. At least until passkeys become more widely adopted. It could be slightly awkward to use passkeys for some accounts and passwords for others.

Passkeys Need Extra Hardware & Software

One thing about passwords is that they’re free and easy to use. You simply make them up as you sign up for a site.

Passkeys need extra hardware and software to generate and validate the codes. This can be costly for businesses to put in place at first. But there is potential savings from improved security and user experience. These benefits can outweigh the cost of passkeys.

Prepare Now for the Future of Authentication

Passkeys are a more secure and convenient alternative to passwords. They are more difficult to hack, and they provide a more convenient way of logging into your accounts. But passkeys are not yet widely adopted. Additionally, businesses may need to budget for implementation.

Despite these challenges, passkeys represent a promising solution. Specifically, to the problem of weak passwords. They have the potential to improve cybersecurity. As well as boost productivity for businesses and individuals alike.

Need Help Improving Your Identity & Account Security?

Take advantage of the new passkey authentication by exploring it now. It’s the perfect time to ease in and begin putting it in place for your organization.

Give us a call today to schedule a consultation.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

How to Create Insightful Dashboards in Microsoft Power BI

June 20, 2023 by Nathan Parks

Data visualization is a powerful tool for communicating complex data. It presents it in a simple, easily understandable format. But it is not enough to simply create a graph or chart and call it a day. To truly make use of information, it is important to create insightful reports. Reports that effectively communicate the story behind the data.

Insightful reports help decision-makers understand key trends and patterns. As well as identify areas of opportunity and make informed decisions. If analytics graphs and bar charts are only telling part of the story, it can lead people to wrong decisions.

Creating holistic and insightful reports requires the use of several data points. One tool that enables this is Microsoft Power BI.

What Is Microsoft Power BI?

Microsoft Power BI is a business intelligence tool. It allows you to connect many data sources to one dashboard. Using Power BI, you can easily model and visualize data holistically.

The platform has over 500 different data connectors. These connectors can tap into sources such as Salesforce, Excel, Azure, and more. Users can leverage pre-built report templates to save time in creating data-rich reporting. Teams can also collaborate and share dashboards virtually.

Microsoft Power BI
Image is from Microsoft

Tips for Designing Great Data Visualization Reports

Getting started in Microsoft Power BI entails:

  • Signing up for the software
  • Connecting your data sources
  • Using its tools to create report visualizations

But creating great reports goes beyond that. Below, we’ll go through several tips and best practices for getting the most out of your Power BI output.

Consider Your Audience

You should design reporting dashboards with the end user in mind. What is it that this audience wants to see? Are they looking for bottom-line sales numbers? Or do they want to cover insights that can help target productivity gaps?

The use of clear and concise language and effective visualizations are important. These help to highlight the key takeaways from the data. Customize reports to the audience’s level of technical expertise and business goals.

Don’t Overcomplicate Things

Many times, less is more. If you find that your dashboard looks crowded, you may be adding too many reports. The more you add, the more difficult it is to read the takeaways from the data.

Remove all but the most essential reports. Look for ways to include different data sets in a single report, such as using stacked bar charts. Dashboards should show important data at a glance, so do your best to avoid the need to scroll.

Try Out Different Chart Types

Experiment with presenting your data in different ways. Flip between bar, pie, and other types of charts to find the one that tells the story the best. When building a new dashboard for your organization, get some input. Ask those who will review the reports which chart type works best for them.

Get to Know Power Query

Power Query is a data preparation engine. It can save you a lot of time in developing insightful reports. This engine is used in Microsoft tools like Power BI and Excel.

Take time to learn how to leverage this tool for help with:

  • Connecting a wide range of data sources to the dashboard
  • Previewing data queries
  • Building intuitive queries over many data sources
  • Defining data size, variety, and velocity

Build Maps with Hints to Bing

Bing and Power BI integrate, allowing you to leverage default map coordinates. Use best practices to leverage the mapping power of Bing to improve your geo-coding.

For example, if you want to plot cities on a map, name your columns after the geographic designation. This helps Bing identify exactly what you’re looking for.

Tell People What They Are Looking At

A typical comment heard often when presenting executives with a new report is, “What am I looking at?” Tell your audience what the data means by using features like tooltips and text boxes to add context.

Just one or two sentences can save someone 5-10 minutes of trying to figure out why you gave them this report. That context can get them to a decision faster. It also helps avoid any confusion or misunderstandings about the data.

Use Emphasis Tricks

People usually read left to right and from top to bottom. So put your most important chart at the top, left corner. Follow, with the next most important reports.

If you have specific numbers that need to stand out, increase the font size or bold the text. This ensures that your audience understands the key takeaways.

Use can also use colors to emphasize things like a “High, Mid, Low.” For example, a low level of accidents could be green, a mid-level in yellow, and a high colored red. This provides more visual context to the data.

Need Help with Power Bi or Other Microsoft Products?

We can help you get started or improve your use of Microsoft 365, Power BI, and more. Give us a call today to schedule a chat about leveraging this powerful platform.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Microsoft

These Everyday Objects Can Lead to Identity Theft

May 25, 2023 by Nathan Parks

You wouldn’t think a child’s toy could lead to a breach of your personal data. But this happens all the time. What about your trash can sitting outside? Is it a treasure trove for an identity thief trolling the neighborhood at night?

Many everyday objects can lead to identity theft. They often get overlooked because people focus on their computers and cloud accounts. It’s important to have strong passwords and use antivirus on your PC. But you also need to be wary of other ways that hackers and thieves can get to your personal data.

Here are six common things that criminals can use to steal your information.

Old Smart Phones

People replace their smartphones about every two and a half years. That’s a lot of old phones laying around containing personal data.

Just think of all the information our mobile phones hold. We have synced connections with cloud services. Phones also hold banking apps, business apps, and personal health apps. These are all nicely stored on one small device.

As chip technology has advanced, smartphones have been able to hold more “stuff.” This means documents and spreadsheets can now be easily stored on them. Along with reams of photos and videos.

A cybercriminal could easily strike data theft gold by finding an old smartphone. They often end up at charity shops or in the trash. Make sure that you properly clean any old phones by erasing all data. You should also dispose of them properly. You shouldn’t just throw electronics away like normal garbage.

Wireless Printers

Most printers are wireless these days. This means they are part of your home or work network. Printing from another room is convenient. But the fact that your printer connects to the internet can leave your data at risk.

Printers can store sensitive documents, such as tax paperwork or contracts. Most people don’t think about printers when putting data security protections in place. This leaves them open to a hack. When this happens, a hacker can get data from the printer. They could also leverage it to breach other devices on the same network.

Protect printers by ensuring you keep their firmware updated. Always install updates as soon as possible. You should also turn it off when you don’t need it. When it’s off it’s not accessible by a hacker.

USB Sticks

Did you ever run across a USB stick laying around? Perhaps you thought you scored a free removable storage device. Or you are a good Samaritan and want to try to return it to the rightful owner. But first, you need to see what’s on it to find them.

You should never plug a USB device of unknown origin into your computer. This is an old trick in the hacker’s book. They plant malware on these sticks and then leave them around as bait. As soon as you plug it into your device, it can infect it.

Old Hard Drives

When you are disposing of an old computer or old removable drive, make sure it’s clean. Just deleting your files isn’t enough. Computer hard drives can have other personal data stored in system and program files.

Plus, if you’re still logged into a browser, a lot of your personal data could be at risk. Browsers store passwords, credit cards, visit history, and more.

It’s best to get help from an IT professional to properly erase your computer drive. This will make it safe for disposal, donation, or reuse.

Trash Can

Identity theft criminals aren’t only online. They can also be trolling the neighborhood on trash day. Be careful what you throw out in your trash.

It’s not unusual for garbage to enable identity theft. It can include pre-approved credit card offers that you considered “junk mail.” Your trash can also hold voided checks, old bank statements, and insurance paperwork. Any of these items could have the information thieves need to commit fraud or pose as you.

A shredder can be your best friend in this case. You should shred any documents that contain personal information. Do this before you throw them out. This extra step could save you from a costly incident.

Children’s IoT Devices

Electronic bears, smart kid watches, Wi-Fi-connected Barbies… all toys that hackers love. Mattel’s Hello Barbie was found to enable the theft of personal information. A hacker could also use its microphone to spy on families.

These futuristic toys are often what kids want. Parents might think they’re cool, but don’t consider their data security. After all, these are children’s toys. But that often means they can be easier to hack. Cybercriminals also zero in on these IoT toys, knowing they aren’t going to be as hard to breach.

You should be wary of any new internet-connected devices you bring into your home. That includes toys! Install all firmware updates. Additionally, do your homework to see if a data breach has involved the toy.

Schedule a Home IT Security Audit & Sleep Better at Night

Don’t let the thought of identity theft keep you up at night. Give us a call today and schedule a home IT security audit. You’ll be glad you did.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

How to Use the New Virtual Appointments in Microsoft Teams

May 20, 2023 by Nathan Parks

Scheduling appointments is a common activity. Salespeople often set up virtual appointments to answer questions about a product. Software companies allow people to schedule live demos. Telehealth therapists allow clients to book video sessions.

Those are just a few examples of some groups that are going to love a new Microsoft Teams feature. Virtual Appointments was recently added to the platform. It adds a new meeting style tailored for engagements with customers.

Have you’ve been using Teams and a different online appointment app? This new feature will streamline the experience.

What Is Virtual Appointments in Teams?

Virtual Appointments gives you an all-in-one meeting platform for customer engagements. You can schedule, manage and conduct B2C meetings in Microsoft Teams.

This new feature brings together the scheduling component with the video conference interface. Anyone with the link can join the virtual appointment. They do not need a Teams account.

Virtual Appointments
Image is from Microsoft

The power of Microsoft’s scheduling app, Bookings, connects to Teams. This makes the Virtual Appointments function as seamless as possible.

Some of the features below will be available with any Microsoft 365 plan. Some are available with a premium plan.

Teams Virtual Appointments Features

Manage Scheduled Appointments

You can see your scheduled appointments in a single view. Manage cancellations and time changes easily.

Send Customized Confirmations & Reminders

You can send customers a customized message via SMS or email. This personalizes the experience for them. You can also use automation to give that personal touch without having to send each one manually. Automated appointment reminders are another time-saving function.

Customized Waiting Room

Add a personal touch to your virtual engagements. You can customize the Teams waiting room. You can use themes and logos to brand your business. You can also chat with attendees while in the lobby waiting room. This is helpful if your current appointment is running a little long. You can let them know you’ll be right with them.

Meeting Follow-ups

You can send meeting follow-ups after a virtual appointment. This helps you reduce the time it takes to send any promised follow-up information. You also keep all details in a single place. This makes your client communication trail easier to follow.

Organization & Department Analytics

How effective are your appointments? It’s hard to know if your demos are resulting in sales if you don’t have a good tracking system. It’s also important to have visibility into customer appointments across the organization.

You can do this with a premium analytics feature. It gives you helpful reporting. The reporting provides insights into B2C virtual appointments in all departments.

How to Use Virtual Appointments

To start using Virtual Appointments in Teams, admins must set up a few things. Note, they must be a Bookings admin to access these settings.

Create a Calendar

In the Virtual Appointments app choose to “Create a calendar.” You can find this option on the Home tab.

Larger organizations may wish to create different calendars for different departments.

Add Staff

Next, add staff members. You can add up to 100. You will also need to assign them a role. Once you’ve added your staff, you can view their availability in both Teams and Outlook.

What’s another nice thing about using an integrated platform like M365? It’s the cross-app compatibility. Your calendar syncs across apps.

Create Appointment Types

You’ll next set up your appointment types. You can choose from these two options:

  • Scheduled: You schedule the day/time. The system adds this information to the email confirmation.
  • On-demand (Teams Premium): Customers can choose when to meet from your booking calendar.
Appointment Type
Image is from Microsoft

Set Up SMS Notifications (If desired)

If you choose to use SMS notifications and have the right Teams plan, you can set this up next. This allows you to easily send appointment confirmations and reminders via text message.

Note: Attendees currently need a valid U.S., Canadian, or U.K. phone number to receive the SMS notifications.

Link Forms (If desired)

If you would like your attendees to fill out any forms, you can link them now. Virtual Appointments allows linking up to four cloud-based forms. These would be forms you have created in Microsoft Forms.

Publish Your Booking Page

If you want to give customers the ability to book on-demand appointments, take this next step. You will need to publish the booking page. You do this on the “Manage” tab of Virtual Appointments. Select “Booking page,” and turn on “Publish booking page.”

Get Help Using Your Microsoft 365 Tools More Effectively

Microsoft 365 is a platform with many possibilities. Often, companies aren’t using all the features they could. As a result, their team may be less effective. They could also be wasting money on apps they don’t need.

Are you interested in help supercharging your Microsoft 365 experience? Give us a call today to set up a meeting.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Microsoft

7 Customer-Facing Technologies to Give You an Advantage

May 10, 2023 by Nathan Parks

Customers look for convenience. In today’s world that means technology that makes their life easier. From webforms to POS systems, you need to keep the customer experience in mind in all you do.

When people aren’t happy with their experience interacting with a company, they leave. And their experience might not have anything to do with your products or services. Maybe they found it hard to navigate your website. They may have a question, but no one was around to answer it.

Customers expect you to make it easy for them to do business with you. Companies that do that, reap the benefits. Customer-centric companies are 60% more profitable than those that aren’t.

Technology is key to converting website visitors into clients. It’s also key for keeping customers happy and returning to buy again.

Where should you focus? Below are several ideas for all business budgets.

Cloud Forms

Are you still emailing forms in Microsoft Word to your customers? Using cloud-based forms makes the experience much better. Your customer doesn’t need to save a form to their computer and remember to email it back. Instead, they can follow a link and fill out the info online from any device.

Moving your forms to the cloud makes it easier for you as well. The form data comes in automatically. These systems also collate forms and provide analytics.

If you use Microsoft 365, then you already have a cloud form tool. Look for Microsoft Forms in your available applications or visit Microsoft’s site.

Digital Signatures

Experts expect the use of eSignatures to grow by 69% by 2024. The ability to digitally sign documents means more contracts get signed. People don’t have to print out a form, sign it, then scan it back in. Any of those activities could mean a bump in the road.

Printers run out of ink. People have trouble with a scanner they rarely use. The list goes on. Any problem can mean a customer rethinks signing a document that you need.

Using digital signatures streamlines the process. You can handle the transaction online. You also ensure you have a legally binding signature.

Smart Chatbot

When someone makes a buying decision, they often have a question. If they don’t have a quick and easy way to get an answer, they may go elsewhere.

Chatbots are really smart these days. If you program them right, they can answer a large percentage of repeat questions. They’re there 24/7 on your website ready to help in a moment of need.

Many customers actually like them. About 68% of consumers are happy using helpful chatbots. They say they like that they get a fast answer from a bot. This isn’t always the case when customers send an email.

SMS Notifications

SMS notifications are another type of technology that can improve customer experience. Emails have become flooded with junk mail. When someone needs to know about a shipment or purchase, they often prefer it by text. This way the message isn’t missed.

Think about implementing SMS notifications for important customer alerts. Make sure you have an opt-in and opt-out method. It’s also a best practice to let the customer choose which alerts they want to receive. Such as payment notifications, sales, or shipping details.

Business Mobile App

People have been in a transition from websites to apps for a while. Of course, the internet isn’t going away, but apps are gaining ground. A big reason for this is the rise of smartphone use.

Smartphone searches are overtaking web searches. And when people are on a mobile device they prefer apps over websites. Studies show that mobile users spend 90% of their time using apps, and just 10% using an internet browser.

Think about implementing a mobile app for your business. This can make it easier for customers to do business with you. It also gives you more marketing and service capabilities, such as push notifications.

If you’re on a tight budget, you could start with a “wrapper” app. These are solutions that take your existing website and transform it into an app.

FAQ Kiosk

For retail stores, having an FAQ kiosk available can provide a positive experience. It can allow customers to get questions answered quickly. It could also help them look up sales and coupons.

Service businesses can also benefit by using this digital tool. They can use it for commonly asked questions. They can also use it to direct clients to staff offices.

VoIP Phone System

You might think of your phone system as an internal piece of IT. But it’s also one of your most customer-facing technologies. The experience people get when they call is a vital part of how they view your business.

VoIP phone systems give staff the flexibility to help customers anywhere. This is true even when away from their desks. They also enable things like group ring, auto-attendant, and voicemail to email. All these features make for better caller interaction with your business.

Get Help Planning Your Technology Roadmap

Which technology upgrades will benefit your bottom line the most? How should new systems integrate into existing solutions? These are some of the things we look at when helping you look ahead to the future. Give us a call today to schedule a chat.

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: New Technology

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