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Choose Wisely: What Smart Home Tech Should You Adopt and Avoid?

December 15, 2023 by Nathan Parks

In the age of smart living, our homes are becoming increasingly intelligent. They’re designed to cater to our every need. Smart gadgets are transforming how we turn on the lights, home security, and more. They even help us feed our pets from afar.

But with the rapid evolution of this technology, it’s crucial to make informed choices. To know what to adopt and what to avoid. Every smart technology isn’t as helpful as another.

You also must be careful of things like security and oversharing. Some devices will spread your data far and wide without your realization.

Here are some tips on what smart home tech to adopt and to avoid.

Tips to Make Better Smart Home Device Choices

Adopt: Smart Lighting Systems

Smart lighting systems have proven to be both energy-efficient and convenient. They allow you to control the ambiance of your home. As well as schedule lights to go on and off. You can even change colors to match your mood.

These systems offer seamless integration with voice assistants. There are also many brands to choose from. Smart lights can enhance your home’s aesthetic and energy efficiency.

Avoid: Cheap, Unbranded Smart Devices

There is a definite allure to low-cost smart devices. Yet these unbranded alternatives often compromise on security and functionality. You have to ask yourself, “Why are they so cheap?”

They may also be selling your data. And who reads those long user acceptance policies? You risk a lot by choosing a cheaper, unbranded device.

Investing in reputable brands ensures several benefits. Including:

  • Regular updates
  • Security patches
  • Compatibility with other smart home devices
  • Long-term support

Cutting corners on unknown brands may end up being costly. This is true for both security and performance.

Adopt: Smart Thermostats

Smart thermostats, like Nest and ecobee, learn your habits. They adjust your home’s temperature accordingly. They contribute significantly to energy savings. They do this by optimizing heating and cooling based on occupancy patterns.

There is also the convenience of using smartphone apps and voice control. These devices offer convenient climate management while reducing utility bills.

Avoid: Overcomplicating Security Systems

Robust security systems are essential. But overcomplicating them with unnecessary gadgets may lead to confusion and inefficiency. The more devices you add to a security system, the more exposure for your network.

Focus on key elements like smart locks, security cameras, and motion sensors. Opt for systems that offer user-friendly interfaces. Look for straightforward operation. You want to ensure effective home security without unnecessary complexities.

Adopt: Smart Home Hubs

Smart home hubs are popular. Brands such as Amazon Echo and Google Nest Hub serve as the central smart command centers. They give you one place to manage all your smart devices.

These hubs enable seamless communication between various devices. As well as simplify control through voice commands or smartphone apps. Investing in a compatible hub ensures a harmonious smart home experience.

Avoid: Ignoring Privacy Concerns

The convenience of smart home tech should not come at the expense of your privacy. Be cautious about devices that constantly record audio or video. Especially if done without clear user consent. Regularly review privacy settings. Limit data collection. Choose devices from reputable companies that focus on user privacy and data security.

Be sure to watch for announcements about changes. For example, Amazon recently opted users in automatically to Amazon Sidewalk. This is a shared neighborhood Wi-Fi. Unless you were aware, you may have known to opt out if you wanted.

Adopt: Smart Home Security Cameras

Smart security cameras provide real-time monitoring and remote access. They also enhance the safety of your home. Look for cameras with features like motion detection, two-way audio, and cloud storage.

Many brands offer reliable, user-friendly security camera systems. These help you keep an eye on your property and keep your family safe.

Avoid: Impulse Buying Without Research

The excitement of new gadgets can lead to impulse purchases. Before buying any smart home device, conduct thorough research. Read reviews and compare features. Also, assess compatibility with your existing devices.

Take the time to check out a device before buying. This helps ensure that you make informed decisions tailored to your smart home’s needs.

Keep Your Smart Home Efficient & Secure

Smart home technology is rapidly multiplying. Our homes now look like something from Back to the Future II or The Jetsons. A well-informed choice today can pave the way for a smarter and safer home tomorrow.

We’d love to help you keep your smart home efficient and secure. Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

9 Smart Ways for Small Businesses to Incorporate Generative AI

December 10, 2023 by Nathan Parks

There is no escaping the relentless march of AI. Software companies are rapidly incorporating it into many business tools. This includes tools like Microsoft 365, Salesforce, and others.

Many people are still concerned about where AI will go. But there is no denying that it makes certain work more efficient. It can generate custom images on demand. Or write a company device policy draft in seconds.

Staying ahead of the curve often means embracing cutting-edge technologies. Even if you’re a little wary about what the future holds.

Generative Artificial Intelligence (GenAI) is unique from the AI of a few years back. It can create, innovate, and optimize. These functions have become a game-changer for businesses of all sizes.

Leveraging Generative AI, small businesses can unlock a world of possibilities. This includes everything from enhancing customer experiences to streamlining operations.

Have you felt bombarded with AI tool options? Unsure where to begin with leveraging it for your business? Let’s explore some smart and practical ways to incorporate GenAI.

1. Personalized Customer Experiences

Generative AI algorithms can analyze customer data and preferences. Using these, it can create personalized experiences.

48% of customers expect specialized treatment for being loyal to a company.

Some of the ways AI can help you improve customer experience include:

  • Tailored product recommendations
  • Customized marketing messages
  • Custom coupons
  • Proactive engagement

These things help small businesses enhance customer satisfaction, fostering brand loyalty.

2. Presentations & Graphics Creation

Generating a great sales presentation can be time-consuming. AI tools can automate this process. Microsoft Copilot is one of these. It can take meeting notes and prompts and create a presentation. Including images!

Have you ever had trouble finding a promotional image? Tell Bing’s new AI tool what you need. You’ll get several options, tailored to your description.

Bing-AI
Example from Bing powered by DALL-E3 in Edge

AI-driven platforms can produce relevant and engaging graphics. This frees up valuable time and saves money for business owners.

3. Chatbots for Customer Support

AI-powered chatbots on websites and social media platforms are becoming commonplace. This is because they enable small businesses to provide instant customer support. Which is exactly what people expect these days.

These chatbots can handle frequently asked questions. They can also assist with product inquiries and customer transactions.

They help small companies provide round-the-clock help for customers. But without having to pay for extra staff hours.

4. Data Analysis and Insights

Generative AI can process vast datasets to extract meaningful insights. Small businesses can use AI algorithms to analyze important data.

Such as:

  • Market trends
  • Customer behavior
  • Operational data

These insights can inform strategic decision-making. Which helps businesses refine their offerings and marketing strategies.

5. Product Design and Prototyping

AI in product design process allows businesses to explore many design variations rapidly. AI algorithms can generate prototypes and simulations. They do this based on specified parameters. This enables small businesses to visualize products before investing in physical prototypes.

6. Supply Chain Optimization

AI can optimize supply chain operations. It can predict demand, identify inefficiencies, and suggest inventory levels. It takes away the human error component. As well as fees up teams from tedious administrative work.

Small businesses can reduce costs and improve efficiency. AI automates a lot of the supply process. This helps ensure products are readily available when customers need them.

7. Dynamic Pricing Strategies

AI-driven pricing algorithms can help companies make better pricing decisions. Pricing your products and services can be tricky. You don’t want to go too low or too high.

AI helps businesses quickly analyze:

  • Market trends
  • Competitor pricing
  • Customer behavior

These data insights help companies optimize pricing strategies. Small businesses can also dynamically adjust prices based on demand. This maximizes profits while remaining competitive in the market.

8. Human Resources and Recruitment

Generative AI can streamline the recruitment process. The hiring process includes a lot of work reviewing resumes. Many candidates don’t make the interview stage.

AI can help by analyzing resumes and screening candidates for you. It can even help with conducting initial interviews. Small businesses can find the best talent to drive their growth faster.

9. Predictive Maintenance

Downtime on a production line is costly. Proactive maintenance is vital. It’s another area where Generative AI can help.

The technology can predict maintenance needs based on data analysis. It helps businesses avoid costly downtimes. It proactively addresses maintenance requirements. As well as helps to ensure smooth operations.

Unsure How to Get Started with AI at Your Business?

Generative AI opens a world of opportunities for small businesses. It can also add to the complexity of a technology infrastructure.

We can help you use it effectively and affordably. Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: New Technology

7 Helpful Features Rolled Out in the Fall Windows 11 Update

December 5, 2023 by Nathan Parks

In a world where technology constantly evolves, Microsoft stands at the forefront. It continues to pioneer innovations. Innovations that transform how we interact with our digital universe.

The fall Windows 11 update is a testament to Microsoft’s commitment to excellence. It’s more than just an upgrade. It’s a leap into the future of computing. Microsoft touts it as “The most personal Windows 11 experience.”

Let’s explore some of the great features that make this update so significant.

Microsoft Copilot: Your Intelligent Partner in Creativity

A standout feature of the fall Windows 11 update is Microsoft Copilot. This AI-driven marvel is like your personal PC assistant.

Need help summarizing a web page? Want to change to dark mode, but forgot how? Looking for a quick custom image for a social media post? Microsoft Copilot can do all that and more.

Microsoft Copilot
Image Credit: Microsoft

Copilot is seamlessly integrated into Windows 11. It offers real-time suggestions and turns ideas into reality with remarkable ease. Ask it what you need, and the AI engine gets to work.

Updated Apps (Paint, Snipping Tool, Clipchamp & More)

Have you ever wished that Windows’ Snipping Tool could do more? This update grants that wish. The Snipping Tool is just one of many to get an AI upgrade.

Look for new capabilities in Paint, Clipchamp, and Photos. Get a unique image from inputting a text prompt and style. The Cocreator tool in Paint makes it easy to jumpstart your creativity. It will generate the image, then you can edit it in the same app.

Microsoft Clipchamp is one of the easiest video creator tools out there. You can now just drag in your assets and clips. Then, click to have the AI engine work its magic to create a video for you.

The new Clipchamp Auto Compose feature can:

  • Recommend scenes
  • Make edits
  • Create a narrative based on your inputs

Easy Data Migration with Windows Backup

When you buy a new computer, moving data can be a pain. It can take hours to move your “pc life” between devices. And there’s always the risk you’ll miss something.

The new Windows Backup feature makes moving between computers easier. You can choose backup options and folders. When ready to move, it’s a simple process. You can restore the new PC from another backed-up PC.

Microsoft Edge: A Faster and More Secure Browsing Experience

Microsoft Edge received significant enhancements. These focus on speed, responsiveness, and security. The Edge Secure Network feature offers more gigabytes. Microsoft increased user storage from 1GB to 5GB. This function encrypts your internet connection to secure data.

Edge Secure Network has many features of a VPN. This is great for extra online security. It’s also helpful for companies trying to prevent breaches from clicks on phishing links.

Save Energy & Battery Power

A feature called Adaptive Dimming is another enhancement of this update. Your screen slowly dims if you’re no longer paying attention. This has the dual benefit of saving energy and helping you refocus.

PC sensors power this feature as well as two others. So, it’s going to be more common with newer computers.

The other two features that use sensors are:

  • Wake on Approach
  • Lock on Leave

A More Personal Windows 11 Experience

Beyond the technical innovations, this update brings more. Including a more personal touch to the user experience. Tailored to individual preferences, Windows 11 becomes an extension of the user’s identity.

This includes things like:

  • Personalized themes
  • Custom widgets
  • Intelligent assistants

Every interaction feels curated and intuitive. It makes for a truly personalized operating system.

Other Cool Enhancements

There’s a lot of excitement packed into Windows 11. Here are a few more new features you can explore.

  • Copilot in Microsoft Shopping: Find what you need fast when shopping online. Bing will provide tailored recommendations based on your requests.
  • Content Credentials: Add an invisible digital watermark to your AI-generated images in Bing. Cryptographic methods help you tag your work.
  • Bing Chat Enterprise Updates: Boost work creativity and enjoy multimodal visual search. Find information using only images.
  • DALL.E 3 Model from Open AI: Use the Image Creator in Bing and you’ll likely be impressed. It’s had an upgrade and uses the DALL.E 3 model to render images from text prompts.

Harness the Power of Microsoft Products

Microsoft is definitely a leader in work productivity tools. And it has been for a long time. If you’re still working like it was 2020, let us help you upgrade. Employees can be more efficient than ever with the right apps.

We’ve got your back with Microsoft 365, Windows 11, and other solutions. Our experts will guide you, so you can gain an edge on the competition.

Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Microsoft

Why You Need to Understand “Secure by Design” Cybersecurity Practices

November 30, 2023 by Nathan Parks

Cybersecurity has become a critical foundation upon which many aspects of business rely. Whether you’re a large enterprise or small business, network security is a must. Cyberattacks can have long-term consequences.

The frequency and sophistication of cyberattacks continue to increase. In 2022, IoT malware attacks saw a sobering 87% increase. Attack volume is also ramping up due to the use of AI.

It’s essential to shift from a reactive to a proactive cybersecurity approach. One such approach that has gained prominence is “Secure by Design” practices.

International partners have taken steps to address commonly exploited vulnerabilities. A recent advisory highlights Secure by Design principles. This collaborative effort underscores the global nature of the cybersecurity threat landscape. As well as the need for coordinated action to protect critical infrastructure.

In this article, we’ll explore what it takes to put in place Secure by Design principles. And explain why they are paramount in today’s cybersecurity landscape.

Today’s Modern Cyberthreats

Cybersecurity threats have evolved significantly over the years. Gone are the days when just installing an antivirus could protect your computer. Today, cybercriminals use highly sophisticated tactics. The potential impact of an attack goes far beyond the inconvenience of a virus.

Modern cyber threats encompass a wide range of attacks, including:

  1. Ransomware: Malware that encrypts your data and demands a ransom for decryption. One of the costliest attacks for businesses.
  2. Phishing: Deceptive emails or messages that trick you into revealing sensitive information. Eighty-three percent of companies experience a phishing attack each year.
  3. Advanced Persistent Threats (APTs): Long-term cyberattacks aimed at stealing sensitive data.
  4. Zero-Day Exploits: Attacks that target vulnerabilities not yet known to software developers.
  5. IoT Vulnerabilities: Hackers exploit vulnerabilities in Internet of Things (IoT) devices to compromise networks.

These evolving threats underscore the need for a proactive approach to cybersecurity. Instead of reacting to attacks after they occur, you want to prevent them from happening.

What Is Secure by Design?

Secure by Design is a modern cybersecurity approach. It integrates security measures into the very foundation of a system, app, or device. It does this from the start.

It’s about considering security as a fundamental aspect of the development process. Rather than including it as a feature later.

How can businesses of all types translate this into their cybersecurity strategies? There are two key ways:

  1. When purchasing hardware or software, ask about Secure by Design. Does the supplier use these practices? If not, you may want to consider a different vendor.
  2. Incorporate Secure by Design principles into your own business. Such as when planning an infrastructure upgrade or customer service enhancement. Put cybersecurity at the center. Instead of adding it as an afterthought.

Key principles of Secure by Design include:

  1. Risk Assessment: Identifying potential security risks and vulnerabilities early in the design phase.
  2. Standard Framework: Maintain consistency when applying security standards by following a framework. Such as CIS Critical Security Controls, HIPAA, or GDPR.
  3. Least Privilege: Limiting access to resources to only those who need it for their roles.
  4. Defense in Depth: Implementing many layers of security to protect against various threats.
  5. Regular Updates: Ensuring that security measures are continuously updated to address new threats.
  6. User Education: Educating users about security best practices and potential risks.

Why Secure-by-Design Matters

Understanding and implementing Secure by Design practices is crucial for several reasons:

Proactive Security

Traditional cybersecurity approaches are often reactive. This means they address security issues after they’ve occurred. Secure by Design builds security measures into the very foundation of a system. This minimizes vulnerabilities from the start.

Cost Savings

Addressing security issues after a system is in production can be costly. The same is true for trying to address them near the end of a project. By integrating security from the beginning, you can avoid these extra expenses.

Regulatory Compliance

Many industries are subject to strict regulatory requirements for data protection and cybersecurity. Secure by Design practices can help you meet these compliance standards more effectively. It reduces the risk of unknowns that end up costing you in fines and penalties.

Reputation Management

A security breach can severely damage your organization’s reputation. Implementing Secure by Design practices demonstrates your commitment to protecting user data. It can also enhance trust among customers and stakeholders.

Future-Proofing

Cyber threats continue to evolve. Secure by Design practices help ensure that your systems and applications remain resilient. Especially against emerging threats.

Minimizing Attack Surfaces

Secure by Design focuses on reducing the attack surface of your systems. Using it helps in identifying and mitigating potential vulnerabilities. You mitigate threats before a hacker exploits them.

Need to Modernize Your Cybersecurity Strategy?

A cybersecurity strategy put in place five years ago can easily be outdated today. Need some help modernizing your company’s cybersecurity?

Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

What Is Microsoft Sales Copilot & What Does It Do?

November 25, 2023 by Nathan Parks

The use of AI-driven processes is exploding. Every time you turn around, software has gotten more intelligent. Harnessing the power of AI and machine learning is crucial for staying competitive.

Microsoft is a pioneer in the tech industry and this new AI era. It continues to lead the way with innovative solutions designed to empower businesses. One such innovation is Microsoft Sales Copilot.

This is a tool poised to reshape the future of business. Next, we’ll delve into what Microsoft Sales Copilot is. As well as how it is revolutionizing the world of sales and customer insights.

The Birth of Microsoft Sales Copilot

Microsoft Sales Copilot is the latest addition to the company’s robust portfolio. It was officially introduced in July 2023. It represents a significant leap forward in leveraging AI and machine learning. It’s designed specifically to enhance sales processes and customer engagement.

This groundbreaking tool is built on the foundation of Dynamics 365 Customer Insights. This is Microsoft’s platform for unifying customer data and delivering actionable insights. The tool combines the capabilities of Customer Insights with AI-driven features. Sales Copilot offers sales teams a comprehensive and intelligent solution. Both for customer engagement and relationship management.

What Can Microsoft Sales Copilot Do?

Personalized Customer Insights

Personalized customer insights is one of the core features of Microsoft Sales Copilot. It achieves this by leveraging AI and machine learning to analyze a wide range of data sources. This includes:

  • Customer behavior
  • Buying history
  • Customer interactions

By aggregating and processing this data, Sales Copilot saves salespeople time. It can provide sales professionals with a 360-degree view of their customers. As well as help them understand preferences, needs, and potential pain points.

AI-Driven Recommendations

Sales Copilot doesn’t just stop at providing insights. It goes a step further by offering AI-driven recommendations. These recommendations guide sales teams in their interactions with customers.

For example, the tool can suggest things like:

  • The most appropriate communication channels
  • Timing for follow-ups
  • Tailored, client-specific content recommendations

This level of personalization enables sales teams to engage with customers more effectively.

Enhanced Collaboration

Collaboration is a cornerstone of successful sales processes. Sales Copilot recognizes this by facilitating collaboration among team members. It provides a centralized platform where sales professionals can do things like:

  • Share customer insights
  • Discuss strategies
  • Collaborate on deals

This improves internal communication. It also ensures sales team alignment in the approach to engaging with customers.

Predictive Analytics

Predictive analytics is another powerful aspect of Microsoft Sales Copilot. The tool analyzes historical data and customer behavior patterns. This allows it to predict future customer actions and trends.

This empowers sales teams to make informed decisions. As well as proactively address customer needs, rather than simply reacting to them.

Seamless Integration

Sales Copilot seamlessly integrates with other Microsoft tools and services. This creates a unified ecosystem. This integration allows for a smooth flow of data between applications. It eliminates the need for manual data entry, reducing the risk of errors. It also ensures the consolidation of all customer interactions and data. Having customer information in one place makes for easy access and analysis.

Cloud Migration Program

Besides Sales Copilot, Microsoft also introduced a new cloud migration program. This is in conjunction with Dynamics 365 Customer Insights. This program aims to simplify the process of migrating customer data to the cloud. The integration of Sales Copilot with this program further enhances its capabilities. It does this by providing access to a wealth of cloud-based data.

How Does Sales Copilot Benefit Your Business?

Microsoft Sales Copilot holds immense promise for businesses across various industries. It enables sales teams to work more intelligently and efficiently. The tool has the potential to drive revenue growth and enhance customer satisfaction. Here are some ways in which Sales Copilot can benefit your business.

Improved Customer Engagement

Personalized insights and AI-driven recommendations have many benefits. For one, they enable sales professionals to engage with customers more meaningfully. This can lead to higher conversion rates and increased customer loyalty.

Streamlined Sales Processes

The tool’s predictive analytics and collaboration features can streamline sales processes. It can make them more efficient and effective. This, in turn, can reduce the time and effort required to close deals.

Data-Driven Decision-Making

Sales Copilot provides access to a wealth of customer data and insights. This empowers businesses to make data-driven decisions. This can lead to better-targeted marketing campaigns, product development, and customer service strategies.

Enhanced Competitive Advantage

Businesses that leverage Sales Copilot can gain a competitive advantage. It helps them stay ahead of customer trends and needs. This can be particularly valuable in fast-paced and competitive industries.

Scalability and Flexibility

Microsoft’s cloud-based solutions, including Sales Copilot, offer scalability and flexibility. This allows businesses to adapt to changing market conditions and customer demands.

You Don’t Have to Face the AI Frenzy Alone

AI and machine learning are transforming business tools rapidly. This can cause business owners to worry about falling behind competitors.

You don’t have to figure this all out yourself. We can help. Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Microsoft

Watch Out for Ransomware Pretending to Be a Windows Update!

November 20, 2023 by Nathan Parks

Imagine you’re working away on your PC and see a Windows update prompt. Instead of ignoring it, you take action. After all, you want to keep your device safe. But when you install what you think is a legitimate update, you’re infected with ransomware.

That’s the nightmare caused by an emerging cybersecurity threat.

Cybercriminals are constantly devising new ways to infiltrate systems. They encrypt valuable data, leaving victims with difficult choices. Once ransomware infects your system, your PC is pretty useless. You either have to pay a ransom or get someone to remove the malware. As well as install a backup (if you have one!).

One such variant that has emerged recently is the “Big Head” ransomware. It adds a new layer of deception by disguising itself as a Windows update. In this article, we’ll explore the ins and outs of Big Head ransomware. Including its deceptive tactics. We well as how you can protect yourself from falling victim to such attacks.

The Big Head Ransomware Deception

Ransomware attacks have long been infamous for their ability to encrypt files. This renders them inaccessible to the victim until a ransom is paid to the attacker. In the case of Big Head ransomware, the attackers have taken their tactics to the next level. The attack masquerades as a Windows update.

Big Head ransomware presents victims with a convincing and fake Windows update alert. Attackers design this fake alert to trick users. They think that their computer is undergoing a legitimate Windows update. The message may appear in a pop-up window or as a notification.

The deception goes even further. The ransomware uses a forged Microsoft digital signature. This makes the fake update appear more authentic. This adds an extra layer of credibility to the malicious message. And makes it even more challenging for users to discern its true nature.

The attack fools the victim into thinking it’s a legitimate Windows update. They then unknowingly download and execute the ransomware onto their system. From there, the ransomware proceeds to encrypt the victim’s files. Victims see a message demanding a ransom payment in exchange for the decryption key.

By 2031, it’s expected a ransomware attack will occur every 2 seconds.

Protect Yourself from Big Head Ransomware & Similar Threats

Cyber threats are becoming more sophisticated. It’s not just the good guys exploring the uses of ChatGPT. It’s crucial to take proactive steps to protect your data and systems. Here are some strategies to safeguard yourself from ransomware attacks like Big Head.

Keep Software and Systems Updated

This one is tricky. Because updating your computer is a best practice for security. Yet, Big Head ransomware leverages the appearance of Windows updates.

One way to be sure you’re installing a real update is to automate. Automate your Windows updates through your device or an IT provider (like us). This increases the chances of spotting a fake that pops up unexpectedly.

Verify the Authenticity of Update

Before installing any software update, verify its authenticity. Genuine Windows updates will come directly from Microsoft’s official website. Or through your IT service provider or Windows Update settings. Be cautious of unsolicited update notifications. Especially those received via email or from unfamiliar sources.

Backup Your Data

Regularly back up your important files. Use an external storage device or a secure cloud backup service. In the event of a ransomware attack, having backup copies is vital. Backups of your data can allow you to restore your files without paying a ransom.

Use Robust Security Software

Install reputable antivirus and anti-malware software on your computer. These programs can help detect and block ransomware threats. This helps prevent them from infiltrating your system.

Educate Yourself and Others

Stay informed about the latest ransomware threats and tactics. Educate yourself and your colleagues or family members. Discuss the dangers of clicking on suspicious links. As well as downloading attachments from unknown sources.

Use Email Security Measures

Ransomware often spreads through phishing emails. Put in place robust email security measures. Be cautious about opening email attachments or clicking on links. Watch out for emails from unknown senders.

Enable Firewall and Network Security

Activate your computer’s firewall. Use network security solutions to prevent unauthorized access to your network and devices.

Disable Auto-Run Features

Configure your computer to disable auto-run functionality for external drives. This can help prevent ransomware from spreading through infected USB drives.

Be Wary of Pop-Up Alerts

Exercise caution when encountering pop-up alerts. Especially those that ask you to download or install software. Verify the legitimacy of such alerts before taking any action.

Keep an Eye on Your System

Keep an eye on your computer’s performance and any unusual activity. If you notice anything suspicious, investigate immediately. Suspicious PC activity can be:

  • Unexpected system slowdowns
  • File changes
  • Missing files or folders
  • Your PC’s processor “whirring” when you’re not doing anything

Have a Response Plan

In the unfortunate event of a ransomware attack, have a response plan in place. Know how to disconnect from the network. Report the incident to your IT department or a cybersecurity professional. Avoid paying the ransom if possible.

Need a Cybersecurity Audit?

Don’t leave unknown threats lurking in your system. A cybersecurity audit can shed light on your system vulnerabilities. It’s an important proactive measure to ensure network security.

Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

What Is SaaS Ransomware & How Can You Defend Against It?

October 31, 2023 by Nathan Parks

Software-as-a-Service (SaaS) has revolutionized the way businesses operate. It offers convenience, scalability, and efficiency. No more dragging software from one device to another. Everyone can collaborate easily in the cloud.

But alongside its benefits, SaaS brings with it potential threats. When software and data are online, they’re more vulnerable to attacks. One of the latest threats to move from endpoint devices to the cloud is ransomware.

Ransomware has been around attacking computers, servers, and mobile devices for a while. But recently there has been an alarming uptick in SaaS ransomware attacks.

Between March and May of 2023, SaaS attacks increased by over 300%. A study in 2022 by Odaseva found that 51% of ransomware attacks targeted SaaS data.

In this article, we’ll delve into what SaaS ransomware is and the risks it poses. And, most importantly, how you can defend against it.

What is SaaS Ransomware?

SaaS ransomware is also known as cloud ransomware. It’s malicious code designed to target cloud-based applications and services. These include services like Google Workspace, Microsoft 365, and other cloud collaboration platforms.

The attackers exploit vulnerabilities in these cloud-based systems. The ransomware then encrypts valuable data. It effectively locks users out of their own accounts. Cybercriminals hold the data hostage. They then demand a ransom, often in the form of cryptocurrencies. The ransom is in exchange for the decryption key.

The Risks of SaaS Ransomware

SaaS ransomware adds a new layer of complexity to the cybersecurity landscape. It presents several risks to individuals and organizations.

  • Data Loss: The most immediate risk is the loss of critical data. You lose access to your cloud-based applications and files. This can cause productivity to grind to a halt.
  • Reputational Damage: A successful SaaS ransomware attack can tarnish your organization’s reputation. Customers and partners may lose trust in your ability to safeguard their data. This can negatively impact your brand image.
  • Financial Impact: Paying the ransom is not guaranteed to result in data recovery. It may encourage attackers to target you again. Furthermore, the cost of downtime and recovery efforts can be substantial.

Defending Against SaaS Ransomware

As the saying goes, prevention is better than cure. When it comes to SaaS ransomware, proactive defense is key. Here are some effective strategies to protect your organization against these threats.

Educate Your Team

Start by educating your employees about the risks of SaaS ransomware. Include how it spreads through phishing emails, malicious links, or breached accounts. Teach them to recognize suspicious activities and report any unusual incidents immediately.

Enable Multi-Factor Authentication (MFA)

MFA is an essential layer of security. It requires users to provide an extra form of authentication to access accounts. This is often a one-time code sent to their mobile device. Enabling MFA reduces the risk of unauthorized access. This is true, even if a hacker compromises an account’s login credentials.

Regular Backups

Frequently backing up your SaaS data is crucial. In the event of a ransomware attack, you still have your data. Having up-to-date backups ensures that you can restore your files. You won’t need to pay the attacker’s ransom demands.

Apply the Principle of Least Privilege

Limit user permissions to only the necessary functions. Follow the principle of least privilege. This means giving users the lowest privilege needed for their job. Doing this, you reduce the potential damage an attacker can do if they gain access.

Keep Software Up to Date

Ensure that you keep all software (SaaS applications, operating systems, etc.) up to date. They should have the latest security patches installed. Regular updates close known vulnerabilities and strengthen your defense.

Deploy Advanced Security Solutions

Consider using third-party security solutions that specialize in protecting SaaS environments. These solutions can provide many benefits. Including:

  • Real-time threat detection
  • Data loss prevention
  • And other advanced security features

Track Account Activity

Put in place robust monitoring of user activity and network traffic. Suspicious behavior can be early indicators of an attack. One example to watch for is several failed login attempts. Another is access from unusual locations.

Develop an Incident Response Plan

Prepare and practice an incident response plan. It should outline the steps to take in the event of a ransomware attack. A well-coordinated response can mitigate the impact of an incident. It can also aid in faster recovery. The sooner your team can respond, the faster business gets back to normal.

Don’t Leave Your Cloud Data Unprotected!

SaaS ransomware is a significant cybersecurity concern. The best defense is a good offense. Do you need help putting one together?

Our team can help you stay ahead of the cyber threats that lurk in the digital world. Give us a call today to schedule a chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Cybersecurity

What Should You Expect in the New iOS 17?

September 30, 2023 by Nathan Parks

Apple’s iOS updates have always been eagerly anticipated. iPhone and iPad users around the world get excited to see what their devices can do next. The newest major upcoming release will be for iOS 17. This fall, Apple is set to introduce a host of exciting new features and improvements.

iOS 17 promises to deliver an even more intuitive and seamless user experience. There will also be big changes for Messages and sharing across phones.

In this article, we’ll take a closer look at some of the key features you can expect. Get ready to explore the latest innovations that Apple has in store for its users.

Get an Instant Transcript of Voicemails

How do you know if that voicemail that came in while in a Zoom meeting is important? iOS 17 is going to make that much easier to determine. When you get a voicemail, you’ll see a transcript of the message on your screen. No more guesswork!

Voicemail Transcript
Image credit: Apple

Personalized Contact Posters

Do you hate the picture that someone has saved of you in your contact? The one that comes up every time you call them? You’ll now have power over how you look when you call others.

Apple is introducing personalized Contact Posters. You can customize how you’ll look when calling people with whom you’ve shared your poster. You can appear as your photo, a Memoji, and more. You can also add text and colors.

Leave a Video or Audio FaceTime Message

You have better options when calling someone on FaceTime and they’re not there. Instead of just leaving a missed call. FaceTime will support audio and video messages. These are like enhanced voicemails.

Now, if you want to share an exciting visual in the moment, you can. Even if the person doesn’t pick up. You can leave it for them to watch later.

More FaceTime Enhancements – Reactions & Apple TV

Another cool enhancement coming to FaceTime are more expressive reactions. Some of the new ways to express yourself include:

  • Hearts
  • Balloons
  • Fireworks
  • Laser beams
  • Rain
  • and more

Also, a FaceTime call can now connect with AppleTV. See loved ones right from your large-screen television, as big as ever.

Stickers, Anyone?

If you’re a fan of stickers in messages, you’re going to love this next feature. Messages will be getting a big sticker enhancement in iOS 17. This includes new emoji stickers. You’ll also have the ability to create Live Stickers from subjects in photos.

You can also liven stickers up with effects. A sticker drawer is also going to be available to store them all neatly.

AirDrop & NameDrop for Easier Sharing

Sharing photos, videos, and files across devices will get better. In just seconds, you can use AirDrop to share files from one phone to another.
NameDrop gives you a quick way to share contact details. All you need to do is bring two iPhones together. It also works with an iPhone and Apple Watch. Oh, and music is included in the sharing fun!

NameDrop is also how you’ll share that cool Contact Poster you made.

Smarter Autocorrect & Dictation

Who hasn’t cursed an autocorrect choice that makes you look bad? Apple feels your pain and is introducing smarter autocorrection. This feature will get a machine learning language model upgrade. The update will help it predict text better to learn what you really meant to type.

Dictation is also getting an upgrade. It will use a new speech recognition model to improve its accuracy.

StandBy Glanceable Screen Mode

Apple wants your iPhone to be even more useful. Even when it’s charging across the room. So, iOS 17 introduces StandBy. This gives users a full-screen experience with information shown big on the screen.

You can personalize the display with a full range of helpful views:

  • Clock styles
  • Favorite photos
  • Widgets (including Smart Stacks)
  • Live Activities
  • Siri
  • Incoming Calls
Standby
Image credit: Apple

New Mental Health Features in the Health App

Apple is introducing more mental health features. The health app will enable users to log daily moods and momentary emotions. The goal is to help people see what contributes to their state of mind. As well as easily access depression and anxiety assessments used in clinics.

Screen Distance in Screen Time will also assist with digital eyestrain. It will encourage a user to move their device farther away from their face. It will do this if users have held their phone closer than 12 inches over a certain period of time.

Get Help with Smartphone Tutoring, Security & More

iOS 17 is shaping up to be an exciting update for Apple users. It offers a range of new features and enhancements. Even more than we could fit into this article.

If you’re looking for help learning how to use your phone’s features or enhancing security, give us a call. We can improve your experience with one of the most important pieces of tech people use today. Their smartphone.

Give us a call, and let’s chat.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: New Technology

These Technologies Can Help You Run Your Small Business Better

September 25, 2023 by Nathan Parks

Running a small business can be challenging. But advancements in technology have opened a world of opportunities. Small business owners can use digital tools to streamline operations. As well as improve efficiency, and boost productivity.

From innovative software to cutting-edge hardware, there are a lot of tools to choose from. The right technology can help small business owners stay ahead of the competition.

But trying to navigate the options yourself can be confusing. Just buying apps because someone told you one was cool, might not be the best strategy. You need to focus on needs and target optimization.

What are the top two challenges that SMBs experience with cloud use? They are managing costs and security. The 2023 State of the Cloud Report also found that 47% of SMBs said they lacked resources and expertise.

We can help guide you to the best tech for growth and ROI. First, let’s explore some game-changing technologies. These tools can revolutionize the way you run your small business.

Game-Changing Tools for Small Business Owners

Are you looking to automate tasks, enhance communication, or optimize your customer experience? Look no further than the solutions below. They have the potential to make a significant impact on your business’s success.

Cloud Computing for Scalability and Flexibility

Cloud computing has transformed the way businesses store, access, and manage their data. Apps like Microsoft 365 and Google Workspace allow small businesses to afford more. Including, enterprise-class functions formerly enjoyed only by large companies.

Other cloud-based solution examples are Microsoft Azure and Amazon Web Services (AWS). Small business owners can leverage scalable and flexible computing power. With no need for expensive on-premises infrastructure.

Cloud computing provides benefits like:

  • Easy collaboration
  • Seamless data backup and recovery
  • Improved accessibility

This enables you and your team to work from anywhere, anytime. It can now power your entire office. This includes your phone system, document storage, accounting, customer management, and more. The cloud offers cost-effective solutions for all types of small businesses.

Customer Relationship Management (CRM) Software

In today’s competitive landscape, providing exceptional customer service is paramount. That’s where CRM software comes in. CRM platforms like Salesforce and HubSpot allow you to centralize customer data. You can also easily track interactions and manage customer relationships more effectively.

Spreadsheets can only take you so far. They are also time-consuming to keep up with. Dropped balls can also easily result from manual processes. Especially those storing data in a non-collaborative environment.

CRM software can help you improve your sales process. As well as personalize marketing campaigns and provide top-notch customer support. You can gain deeper insights into your customers’ preferences and behaviors. It also enables you to tailor your offerings to meet their needs. That customization increases customer satisfaction and loyalty.

Collaboration Tools for Seamless Teamwork

Efficient collaboration is crucial for small businesses. This is especially true when employees are in different offices or working remotely. Collaboration tools like Slack, Microsoft Teams, and Google Workspace facilitate this. They provide real-time communication, file sharing, and project management solutions.

These platforms bring teams together. This allows for seamless collaboration, efficient task delegation, and streamlined workflows. The apps have features like chat, video conferencing, and document collaboration. These tools help your team stay connected and productive, no matter where they are.

E-commerce Platforms for Online Sales

The rise of e-commerce has opened new avenues for small businesses to expand their reach. More reach means more revenue opportunities. Platforms like Shopify, WooCommerce, and BigCommerce provide all-in-one solutions. They make it easy for those who are not tech-savvy to create and manage online stores.

These platforms offer customizable templates, secure payment gateways, and inventory management systems. These features allow small businesses to establish a robust online presence. They can sell products or services directly to customers everywhere.

Data Analytics for Informed Decision Making

Data is a valuable asset for any business. Leveraging data analytics tools can provide valuable insights for informed decision-making. Platforms like Google Analytics and Microsoft Power BI can help. They enable small business owners to collect, analyze, and visualize data. These business intelligence tools connect data from various sources.

By tracking website traffic, customer behavior, and sales trends, you can identify opportunities. As well as optimize marketing strategies and make data-driven decisions. Basically, data insights can help propel your business forward.

Data analytics empowers small business owners. It gives them the ability to understand their target audience. It also helps them quickly identify areas for improvement. They can then make smarter business choices.

Ask Us About Our Cloud Support to Boost Your Bottom Line

Incorporating technology into your small business operations can be a game-changer. It enables you to streamline processes, enhance customer experiences, and boost efficiency. But it can be confusing to navigate alone.

Let us help.

Give us a call today to schedule a chat about optimizing your cloud efficiency and costs.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Productivity

These 5 Small Business Tech Trends Can Fuel Your Growth

September 20, 2023 by Nathan Parks

In today’s ever-evolving digital landscape, small businesses have more opportunities than ever. Many of these call for leveraging technology to their advantage. Embracing the right tech trends can help businesses compete. It enables them to streamline operations, enhance customer experiences, and fuel growth.

But it can be confusing knowing which routes to take. Most small businesses need to choose the route that is going to bring the biggest return.

Below, we’ll explore five small business tech trends. These trends have the potential to drive success. As well as propel your business forward in an increasingly competitive market.

1. Cloud Computing: Expanding Possibilities

Cloud computing has emerged as a game-changer for businesses of all sizes. And some believe small businesses are among the most benefitted. 82% of small to medium businesses report reduced costs after adopting cloud tools.

The cloud offers many benefits. It’s a cost-effective and scalable solution for data storage, software access, and collaboration. By migrating to the cloud, small businesses can save. They cut the need for on-premises infrastructure. This reduces maintenance costs and gives enhanced flexibility.

Also, cloud-based tools and platforms enable teams to work remotely. This can promote collaboration and improve productivity. Working in the cloud offers access to real-time data and apps from any location. This enables small businesses to make informed decisions faster. They can also respond to market changes with agility.

2. Artificial Intelligence: Automating Efficiency

Artificial Intelligence (AI) has revolutionized the way businesses operate. This year alone, ChatGPT has completely transformed many business apps. We cannot overstate AI’s potential benefits for small businesses.

AI-powered tools and algorithms can automate routine tasks. Such as data entry, customer service, and inventory management. This frees up valuable time for employees to focus on higher-value activities.

Chatbots, for instance, enable small businesses to provide 24/7 customer support. All without the need for more staff or paying overtime hours.

AI also empowers businesses to gain actionable insights from vast amounts of data. This helps them optimize processes, personalize marketing strategies, and enhance customer experiences.

Embracing AI technologies can give small businesses a competitive edge. It does this by boosting efficiency, reducing costs, and improving decision-making.

3. E-commerce and Mobile Commerce: Expanding Reach

The rise of e-commerce and mobile commerce has opened up new avenues for small businesses. They can now easily reach a global audience. Using websites and apps, companies can sell anywhere at any time.

It’s easier than ever to put up a secure payment gateway and take payments online. These “plug-and-play” e-commerce sites and apps can create a seamless user experience. This allows small businesses to build trust and encourage repeat purchases.

Businesses can easily understand customer preferences by leveraging data analytics. They can also optimize inventory management and personalize marketing campaigns.

By embracing e-commerce and mobile commerce, small businesses can grow quickly. They can extend their reach beyond geographical boundaries. As well as tap into new markets, thereby fueling growth opportunities.

4. Data Security: Safeguarding Trust

As businesses increasingly rely on digital technologies, data security becomes paramount. Small businesses are just as vulnerable to cyber threats as larger enterprises. This makes it essential to prioritize data security measures.

46% of all data breaches impact businesses with less than 1,000 employees.

It’s important to put robust cybersecurity practices in place. This includes things like:

  • Encryption
  • Multi-factor authentication
  • Regular data backups
  • Endpoint protection
  • Identity and access management
  • Advanced threat protection

Additionally, two more tactics to proactively manage risks include:

  • Staying informed about emerging threats
  • Investing in employee training

Customers value businesses that focus on their data security. A strong security posture can instill trust and confidence. This leads to long-term customer loyalty and positive brand reputation.

5. Automation and Workflow Integration: Streamlining Operations

Automating business processes can significantly streamline operations. When small businesses integrate workflows they save time and money. Workflow automation eliminates repetitive manual tasks. It also reduces human error and enhances efficiency.

Think about integrating various systems and applications. Such as customer relationship management (CRM), project management, and accounting software. Integration can end silos and ensure seamless information flow across different departments.

Other benefits include:

  • Enabling better coordination
  • Fostering collaboration
  • Optimizing resource allocation
  • Improving productivity
  • Enhancing customer satisfaction

Small businesses that leverage automation and workflow integration gain a competitive advantage. They operate more efficiently and deliver superior experiences to their customers.

Take an Important Step Toward Digital Growth

In today’s digital era, small businesses have a ton of tech tools and trends at their disposal. But it takes guidance to know what to do and how to do it.

While embracing cloud computing, AI, e-commerce, data security, and automation can help. To stay competitive small businesses need a clear and affordable path. One that makes sense for their business goals.

We can be your digital transformation guide.

Give us a call today to schedule a chat about tech solutions to fuel your growth.

—
Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Filed Under: Business

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